About Me

I'm a newspaper columnist, speaker, and certified Purpose and Confidence Coach dedicated to helping people transform their lives and grow into the person they're meant to be. I believe that life is a journey of continuous growth, it's never too late to discover who you truly are and step into your full potential.

My path to coaching wasn't straightforward. I spent 24 years climbing the corporate ladder in the financial centres of London and Switzerland, achieving what many would call "success." But something puzzled me: the profound discontentment among so many affluent people, individuals who appeared to have everything society told them they should want: wealth, status, security.

During those latter years, I realised I had become one of them. From the outside, I looked successful. Inside, I felt unfulfilled and disconnected from any real sense of purpose or happiness. That realisation became my turning point.

I made one of the best and hardest decisions of my life: to leave it all behind, get honest with myself, and discover what truly mattered. I embarked on a mission to understand what really makes people thrive and what happiness, success, and fulfilment actually mean beyond the superficial markers we're taught to chase.

After intensive personal development training with two of London's leading transformational coaches, everything shifted. I discovered that there's a way to be genuinely successful, confident, and fulfilled in whatever you do, whether you're a company director, entrepreneur, or stay-at-home parent. The secret isn't in what you achieve; it's in aligning your life with your authentic purpose.

Now, I help others break free from their own "golden handcuffs" and limiting beliefs. With over 30 years of experience in finance and global real estate investment, I especially understand the unique challenges facing high-achieving professionals who know something's missing but aren't sure how to change. I guide people through transformational decisions, helping them build unshakeable confidence, clarify their purpose, and create lives that truly fulfil them, not just impress others.

If you're ready to stop living on autopilot and start living with intention, I'm here to help you soar.

PROFESSIONAL CERTIFIED LIFE COACH

I'm certified through the International Coach Federation (ICF), the gold standard in professional coaching. I hold both Level 1 Certified Professional/Life Coach and Level 2 Master Certified Professional Coach credentials.

International Coaching Federation Certified : Level 1

Certified Professional Life Coach

via Certified Life Coach Institute

International Coaching Federation Certified : Level 2

Master Certified Life Coach

via Certified Life Coach Institute

I HAVE TRADED UP!

TRANSFORMATIONAL COACHING ‘TRADING UP LIFE’

ROB SHALLIS- ACCREDITIED INTERNATIONAL COACHING FEDERATION LIFE COACH

OVER 40 ARTICLES WRITTEN FOR EURO WEEKLY NEWS